Sully Fazie

Prospecting List Builder

15 mins

A skill that builds a clean, verified B2B prospecting list. Every firm matched to your exact customer and ready for outreach.

Before you start

If you don't have the Claude desktop app, you'll need it first, so download it here.

(You'll also need Claude Pro, around $20, and a free Apollo account.)

Part 1 · Claude Cowork setup(5 mins)
1

Install Cowork

Download the Claude desktop app and sign in on a paid plan. It has to be the desktop app, not the browser, because that is the version that can read your files and connect to your tools.

2

Open Cowork and give it a folder

Cowork is where Claude actually does work on your computer, not just chat. Get in and point it at one folder:

  • Open the desktop app and switch to Cowork, the middle of the three modes at the top.
  • Click New Task, then Work in a Project, then Choose a folder.
  • Make a fresh, empty folder (I call mine Claude Playground).

Claude only ever sees that one folder, nothing else on your computer, and it uses it to save your lists and your data. So it stays private and tidy.

Part 2 · Prospecting List setup(10 mins)
1

Install the skill

A skill is a saved set of instructions Claude follows every time. You install it once, then it's yours.

Download the skill
  • It saves a small file, vet-then-scrape-coldlist.skill, to your Downloads.
  • In a new Cowork task, drag the file into the chat, then click the Save skill button that appears on it.
  • Check it worked: click + at the bottom of the chat, then Skills. You should see it listed.

You only do this once.

2

Get your Apollo account

Apollo is the biggest B2B contact database out there. The skill uses it to cross-check firms and pull verified emails, so your messages actually land.

  • Go to apollo.io and sign up for free. Use your work email, no card needed.
  • Back in Claude: Customize > Connect your apps, find Apollo, log in and approve.

On cost: the skill runs as cheap as possible. Any step that costs money, it stops, shows you the exact price and asks first. My last list of eighty contacts came in under a dollar.

3

Run it

  • Open a New Task in your project folder.
  • Click + > Skills > vet-then-scrape-coldlist.
  • Answer the eight questions in plain English: who you sell to, industry, size, location.

Then leave it. Ten to fifteen minutes later an Excel file lands in your folder: every firm, website, LinkedIn, phone, revenue and whether they're growing. That's your list, ready for outreach. Run it again any time you need a fresh one.

Before you finish (quick checks)

New How was this skill built? (Click here)

How was this skill built?

Every skill ships only after planning, research, building, testing and re-testing. Here is the record for the list builder.

8 stress-test rounds 6 improvements shipped 7 automated checks
PlanningMapped the operator-only target, the two-round question flow and the free-vs-paid split before writing the skill.
Research & background checksStudied Apollo's API, Companies House data and the spam-gateway and hyperlink traps that quietly wreck a list.
BuildOne skill that vets for free first, then harvests paid data only on your say-so, with the file format locked down.
Testing & re-testingRun and re-run live across 18 real niches. Every failure reproduced, fixed, then re-run.
OrganisationVersioned, with a per-niche master file that dedupes and tracks every run so nothing repeats.

    Key strengths

  • Operator-only vetting drops vendors and recruiters, keeps real decision-makers.
  • Cross-checks Apollo, pulls verified emails, flags spam-gateway domains before you send.
  • Never spends a credit without showing the cost and asking first.
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Sully Fazie
By Sully Fazie
sullyfazie.com